Look out for our new look shop coming June 10, 2024.

Content Guidlines

PopWarnerShop.Com Content Guidelines

Last Modified: 02/04/21


Statement of Principles:

PopWarnerShop.Com believes in the power of custom apparel and accessories to bring groups and communities together. We want to help our customers create products with designs that are meaningful and unifying, while also recognizing our customers have diverse viewpoints and perspectives, which are reflected in the designs they create.

We use the following guidelines to balance our customers’ own goals and freedom of expression with the potential impact on others and the general public. We take our role as an expression platform seriously and strive to fulfill it responsibly.

Content Guidelines:

PopWarnerShop.Com's Content Guidelines provide guidance for customers in designing custom products. Our Content Guidelines use a sliding scale from “no” to “go” to account for the range of potential designs, so we can work with customers to create a design that meets these standards. The descriptions under each category are not meant to be exhaustive, and the ultimate decision on whether or not to approve a design will always rest with PopWarnerShop.Com's Content Guidelines team. PopWarnerShop.Com regularly reviews these policies and updates them as appropriate.

NO – PopWarnerShop.Com will not print designs when we are reasonably confident that they:

  • Violate the intellectual property rights of others (see intellectual property policy)
  • Constitute libel, fraud, or other illegal activity
  • Encourage violence or abuse against people or groups (including through dehumanization), no matter the reason
  • Constitute or include “hate speech,” i.e., abusive, threatening, or demeaning words, symbols, or images on the basis of race, religion, ethnicity, gender, disability, national origin, or sexual identity
  • Encourage hate or harassment of private individuals (as opposed to public figures), no matter the reason
  • Promote, feature, or encourage the use of hard drugs
  • Feature explicit sexual content or nudity of a non-artistic/health/medical nature
  • Include sexually suggestive images or text involving children
  • Promote, feature, or encourage underage drinking, smoking, or marijuana use

SLOW – PopWarnerShop.Com may not print or may require changes to designs that:

  • Include defamatory statements (that may constitute libel)
  • Encourage hate or harassment of public figures
  • Depicts people as animals (particularly in a way that dehumanizes or encourages violence)
  • Include crass vulgarity, lewd language, or swear words
  • Feature less-explicit sexual content or nudity, including images of an artistic/health/medical nature
  • Have an overtly sexually connotation or tone, including strong sexual innuendo
  • Include violent events, terms, or images, such as historical images of violence
  • May promote, feature or encourage illegal activity
  • Defend an alleged criminal or criminal act
  • Advocate for one party in a pending legal dispute
  • Might cause public anger or inspire violence
  • Include other content that would be offensive to the PopWarnerShop.Com community

GO – PopWarnerShop.Com will print designs that:

  • Use language and images appropriate for adults and children of all ages
  • Create a sense of community and are not likely to offend individuals or groups
  • Support intellectual property rights by using authorized images and content, including those owned or legally authorized to be used by the customer

For Fundraising Campaigns we must be highly confident all aspects of the campaign follow our guidelines--including the contents of the design, as well as the title, description, and beneficiary fields